CAREER AND TECHNICAL EDUCATION IN RURAL AREAS
By Carly Urban & Thomas Goldring
Career & Technical Education Policy Exchange
June 2025
Suggested Citation
Urban, C., & Goldring, T. (2025). Career and Technical Education in rural areas. Georgia Policy Labs.
In the United States, a significant portion of students—between one in five and one in seven, depending on the definition—attends school in rural areas.1 Graduates from rural schools often encounter fewer local job opportunities compared to their peers in more-connected regions. This disparity highlights the need for educational strategies that can effectively prepare students for the workforce. Career and Technical Education (CTE) presents a promising solution to engage high school students in rural communities by providing clear pathways for future careers, whether locally or in broader labor markets.
Rural schools face several challenges in implementing high-quality CTE programs. Schools are often geographically isolated and have limited access to qualified teachers for specialized courses that CTE programs often require. There may be fewer local employers and industries to partner with for work-based learning experiences. Moreover, with only 16% of two-year colleges in rural locations, there is a lack of nearby postsecondary institutions.2 Rural schools may also face unique financial constraints and limited resources to support CTE programs—some of which are costly.
What are recent trends for CTE students in rural areas? The Career & Technical Education Policy Exchange (CTEx) used administrative data from Massachusetts, Michigan, Montana, Tennessee, and Washington to study concentration in a CTE program in rural and non-rural (i.e., urban or suburban) schools.3 Concentration is an important measure of student progress through a CTE program.4 Figure 1 displays the difference in CTE concentration rates between students in rural schools and students in urban and suburban schools. The bar colors show different Grade 9 cohorts over time, starting with the cohort of first-time ninth graders during school year (SY) 2014-15 and ending with the cohort in SY 2017-18. Grade 9 students in SY 2014-15, for example, were expected to graduate on-time in SY 2017-18, and the graph shows whether the fraction of students in rural schools concentrated in a CTE program at a higher or lower rate than students in non-rural schools.
The blue and orange bars show the CTE concentration rate difference between rural and non-rural schools for students whose on-time graduation year was in 2018 and 2019, respectively, before the COVID-19 pandemic. For these cohorts of students in Michigan, Montana, and Tennessee, the CTE concentration rate was between 5 and 15 percentage points higher for rural students compared to students in urban or suburban schools. By contrast, students in Washington were equally likely to concentrate in a CTE program regardless of their school’s rurality. In Massachusetts, students in rural areas were about 5 percentage points less likely to concentrate than students in urban or suburban areas. State context makes a difference for the relative prevalence of CTE concentration across rural and non-rural areas.
The green bar shows the CTE concentration rate for students whose on-time graduation year was in 2020. For these students, if they graduated on-time, their last semester of high school in spring 2020 was affected by school closures during the COVID-19 pandemic.5 Figure 1 also displays two red bars for students whose on-time graduation year was 2021. This cohort of students would have had their junior year disrupted by the pandemic, and a portion of their senior year was likely spent in remote learning. The CTE concentration rate difference for both cohorts affected by the pandemic follows a similar pattern to the pre-pandemic cohorts. In Tennessee, rural students were even more likely to concentrate in CTE relative to non-rural students for the first cohort affected by the pandemic. In both Michigan and Montana, the gap in favor of rural students concentrating in a CTE program decreased for the cohort of students whose on-time graduation year was 2021. The trends in Figure 1 provide early evidence that the pandemic may have had different effects on CTE concentration for schools in rural areas compared to schools in urban and suburban areas.
A Deeper Look at CTE in Montana
Montana is a highly rural state and provides a case study for recent trends in CTE in rural areas.6 Montana has 187 public high schools, and the median number of students at those schools is only 681 students. Just four schools are categorized as being in urban or suburban areas, and only one city in Montana has a population greater than 100,000 people. Every high school student must complete at least one credit in vocational or technical education. Because most schools are small and remotely located—roughly two-thirds of high schools are more than 25 miles from an urban area—the availability of CTE courses can vary year-to-year, particularly when teachers are in short supply
Finding 1: CTE Concentration Rate was Flat
The CTE concentration rate remained relatively flat in Montana for eight consecutive cohorts of high school students. Around half of Grade 9 students in each cohort from 2009 to 2016 ended up concentrating in at least one CTE program. The consistent concentration rate over time suggests that outside factors over this period did not generate big swings in the demand for or supply of CTE.
Finding 2: Additional CTE Progression in More Remote Areas
Students in more remote areas of Montana—who attended schools outside of the top six most-populated areas of the state—had consistently higher concentrator rates (closer to 55%) than students in more densely populated areas. There is robust demand for CTE in more remote areas of the state.
Finding 3: Career Cluster Varied by Geography
The likelihood that students concentrated in a program within a particular career cluster varied by geography.7 Students in rural and remote areas were more likely to concentrate in career clusters related to agriculture and business than students in more-populated areas. Family and consumer science and health sciences career clusters were more common concentrations in areas with higher populations than more rural areas, although whether this was because of supply constraints (e.g., differing availability of courses) or student demand (e.g., different preferences for particular programs) was unclear without further data on course availability.8 Consistent with other work using data from CTEx states, these descriptive findings provide evidence for local alignment of CTE clusters and labor markets within the highly rural state.9
Finding 4: CTE Kept Rural Students Engaged
Students who concentrated in a CTE program status in Montana were more likely to graduate high school than non-concentrators. This high school graduation advantage is particularly pronounced for students in the more rural and remote areas of the state.
Strategies for Successful Rural CTE
Rural CTE programs employ a variety of innovative strategies to overcome geographic and resource constraints. These include developing regional CTE centers that serve multiple districts, implementing career academies within schools, and using online and virtual learning options to expand access to specialized courses.10 Partnerships with local industries, postsecondary institutions, and community organizations are critical for providing work-based learning experiences and aligning programs with regional workforce needs.11 Rural schools also focus on integrating academic and technical skills in rigorous, relevant curricula and using data to ensure programs meet labor market demands.
Some states have launched targeted initiatives to help rural districts evaluate and improve their CTE offerings. For example, Nebraska’s reVISION program provides a data-driven process and dedicated funding to enhance rural CTE programs.12 Successful rural CTE also leverages technology, such as online microcredentialing, to minimize the impact of challenges related to limited course offerings.13 By employing these creative approaches, rural CTE programs can overcome barriers and leverage local assets to prepare students for both college and careers, while supporting economic development in their communities.
Future Research on Rural CTE
Future research on rural CTE could address several critical gaps. Longitudinal studies examining long-term outcomes of rural CTE graduates can provide insights into career trajectories and community impact. Examining the effectiveness of innovative delivery models, such as mobile CTE labs and online learning, would help identify best practices.14 Research on strategies for developing sustainable industry partnerships in rural areas, as well as recruiting and retaining qualified CTE teachers, could address persistent challenges.15 Two possible policies for overcoming staffing barriers in rural schools are reducing teacher credentialing requirements or expanding remote learning options.
Research on ensuring equitable access to high-quality CTE for all rural students, developing sustainable funding models, and fostering effective cross-sector collaborations could inform policy and practice. Studies on aligning CTE programs with evolving rural economies and effectively integrating technology would also be valuable.16 Understanding whether expanding access to CTE clusters changes the clusters rural and remote students choose is an area ripe for additional research. Finally, examining how CTE impacts student engagement and motivation in rural settings could provide insights into improving overall academic performance and graduation rates. By addressing these research gaps, future studies could significantly contribute to strengthening rural CTE programs and their impact on students.
Endnotes
2. New Skills for Youth (2017). CTE on the frontier: Catalyzing local efforts to improve program quality.
3. For Massachusetts, Michigan, Tennessee, and Washington, we apply definitions of urban and rural areas from the National Center for Education Statistics. We classify both urban and suburban areas into an “urban” category and consider towns and rural areas as “rural.” As nearly all Montana high schools would be considered rural under the NCES definition, schools in Montana towns with over 30,000 people are considered “urban,” and all other schools are classified as “rural.” See https://nces.ed.gov/surveys/annualreports/topical-studies/locale/definitions
4. The U.S. Department of Education has issued guidance to states that a CTE concentrator refers to a student who earned two or more credits within a single program of study, such as Health Science or Business Management and Administration. However, each state issues its own definition of CTE concentration. The state-specific definitions of CTE concentration status under Perkins IV are provided in Table 1 of the accompanying CTEx issue brief, Definition and Measurement Issues in Career and Technical Education.
5. There is some evidence of disruption to CTE programs due to the COVID-19 pandemic; almost 60% of CTE administrators reported lower enrollment in their programs during the pandemic. There were also challenges in transitioning hands-on CTE courses to remote-learning formats. See
Association for Career and Technical Education. (2021). High-quality CTE during COVID-19: Challenges and Innovations; Briggs, A., López, D., & Anderson, T. (2021). Online Career and Technical Education programs during the pandemic and after. Urban Institute.
6. Urban, C. (2021). Trends in Career and Technical Education in Montana. Georgia Policy Labs. https://gpl.gsu.edu/publications/trends-in-cte-in-montana/
7. CTE programs in related topics are grouped into career clusters.
8. Students sorting into CTE programs based on geography is consistent with a report on the CTE landscape in Texas.
9. Carruthers, C. K., Dougherty, S., Goldring, T., Kresiman, D., Theobald, R., Urban, C., & Villero, J. (forthcoming). Career and Technical Education alignment across five states. AERA Open; Giani, M. (2019). Who is the modern CTE student? A descriptive portrait of Career and Technical Education students in Texas. American Enterprise Institute. www.aei.org/research-products/report/who-is-the-modern-cte-student-a-descriptive-portrait-of-career-and-technical-education-students-in-texas/
10. Brewer, J. (2024). This ain’t your grandfather’s CTE: Revitalizing rural schools through Career Technical Education. The Association of Illinois Rural and Small Schools. https://airssedu.org/post/this-aint-your-grandfathers-cte/; Association for Career and Technical Education (2015). Career and Technical Education’s role in rural education. https://files.eric.ed.gov/fulltext/ED580921.pdf
11. National Rural Education Association (2018). How Career Technical Education can help close the rural/urban education gap. https://www.nrea.net/how-career-technical-education-can-help-close-the-rural-urban-education-gap; Bass, C. (2024). Navigating new frontiers: A narrative of CTE administrators leading rural innovation (Publication No. 4346) [Doctoral dissertation, East Tennessee State University]. https://dc.etsu.edu/etd/4346/
12. National Rural Education Association (2018).
13. Bass, C. (2024).
14. Gewertz, C. (2017). Career and Technical Education faces challenges in rural America. EducationWeek. https://www.edweek.org/teaching-learning/career-and-technical-education-faces-challenges-in-rural-america/2017/08
15. Bass, C. (2024).
16. New Skills for Youth (2017).